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口譯練習(xí)材料：保誠(chéng)保險(xiǎn)集團(tuán)「英譯漢」
保誠(chéng)保險(xiǎn)集團(tuán)是英國(guó)一家保險(xiǎn)公司。下面是小編整理的英譯漢口譯練習(xí)材料，希望能幫到大家!
Prudential was founded in 1848, as the Prudential Mutual Assurance, Investment and Loan Association in London. The company grew from a small life assurance company, with a customer base limited to the well-off middle classes, to Britain's largest life company by number of policy-holders. In 1854 Prudential opened its industrial department and began to sell "penny policies" that could be afforded by poorer people.
保誠(chéng)誕生于1848年。當(dāng)時(shí)叫保誠(chéng)共同保險(xiǎn)、投資和貸款協(xié)會(huì)，地處倫敦。保誠(chéng)從一家小小的人壽保險(xiǎn)公司，顧客基本都是富有的中產(chǎn)階層，發(fā)展成為英國(guó)按保單計(jì)算的最大的人壽保險(xiǎn)公司。1854年，保誠(chéng)開(kāi)設(shè)了工業(yè)部，開(kāi)始銷(xiāo)售所謂的“便士保單”，窮人也買(mǎi)得起。
The department really began to expand in 1856 when the company pioneered infantile insurance, allowing parents to insure the lives of children under the age of ten. By keeping statistical records about policy-holders, Prudential was able to calculate accurate premium rates and improve the benefits payable on policies. By the turn of the century one third of the population was insured with "the Pru". By the mid-1870s, the company started to employ lady clerks and use "modern" calculators and typewriters.
工業(yè)部1856年開(kāi)始擴(kuò)展，他們開(kāi)創(chuàng)了嬰兒保險(xiǎn)，讓父母為為10歲以下的子女投保。由于保留了保單持有人的統(tǒng)計(jì)記錄，保誠(chéng)能夠準(zhǔn)確計(jì)算保單收費(fèi)率，增加向投保人支付的賠償金。到世紀(jì)初時(shí)，英國(guó)人口有三分之一投保于保誠(chéng)。19世紀(jì)70年代中期，公司開(kāi)始雇傭女員工，使用當(dāng)時(shí)的現(xiàn)代化計(jì)算器和打字機(jī)。
By 1900 there were nearly 15,000 agents collecting Prudential premiums. Until 1915 Prudential sold life assurance only. In 1915 the range of business was extended with the opening of the general branch, through which fire, accident, marine and other forms of insurance were sold from 1919 onwards. During the 1920s Prudential began to expand overseas and agencies were set up all over the world to sell Prudential policies.
到了1900年，有將近1.5萬(wàn)名代理人為保誠(chéng)收取保費(fèi)。1915年以前，保誠(chéng)只銷(xiāo)售人壽保險(xiǎn)。1915年，業(yè)務(wù)范圍擴(kuò)展，設(shè)立了普通保險(xiǎn)部，從1919年開(kāi)始銷(xiāo)售失火、事故、海上和其他形式的保險(xiǎn)。20世紀(jì)20年代，保誠(chéng)開(kāi)始向海外發(fā)展。世界各地都成立了代理機(jī)構(gòu)，銷(xiāo)售保誠(chéng)的保單。
In Britain, new policies were introduced for women, family protection and long term saving opportunities. In the post war period the range of Prudential's products changed towards an emphasis on savings, annuities, pensions and family income protection. In the 1970s a number of acquisitions were made and in 1978 Prudential Corporation was set up as the holding company for the group. The focus on adopting new sales and marketing techniques to promote products dominated the 1980s.
在英國(guó)，為婦女、家庭保護(hù)和長(zhǎng)期儲(chǔ)蓄推出了新保單。戰(zhàn)后時(shí)期保誠(chéng)產(chǎn)品的范圍轉(zhuǎn)變，更加強(qiáng)調(diào)儲(chǔ)蓄、年金、退休金和家庭收入保護(hù)。20世紀(jì)70年代，收購(gòu)了幾個(gè)公司。1978年，保誠(chéng)總公司成立，作為集團(tuán)的控投公司。注重采用新的銷(xiāo)售和推廣技巧來(lái)推銷(xiāo)產(chǎn)品是是20世紀(jì)80年代的主要內(nèi)容。
The sales force was restructured to deal better with customer needs and new channels of communication were opened through telephone sales and Independent Financial Advisers. In 1986, Prudence was launched as the new image for Prudential Corporation, the traditional values of the company presented in a modern forward-looking way. The 1990s saw further diversification of products and methods of communication.
銷(xiāo)售隊(duì)伍的結(jié)構(gòu)重新調(diào)整，以更好地滿足客戶的需要。開(kāi)辟了新的通訊渠道，通過(guò)電話銷(xiāo)售和獨(dú)立金融顧問(wèn)發(fā)展業(yè)務(wù)。1986年，推出“謹(jǐn)慎女神”，作為保誠(chéng)總公司的新形象，公司傳統(tǒng)價(jià)值的體現(xiàn)有了現(xiàn)代化、向前看的風(fēng)范。20世紀(jì)紀(jì)90年代，產(chǎn)品進(jìn)一步多樣化，宣傳方式進(jìn)一步多樣化。
Sales by telephone and through IFAs have gradually reduced the role of direct sales in customer's home. In 1997 Scottish Amicable was acquired, strengthening Prudential's position in the IFA sector. The launch of Egg in 1998 saw Prudential use a new distribution channel, targeting the Internet generation. The acquisition of M&G, the fund managers, in 1999 strengthened the Group's investment portfolio. In recent years Prudential has expended in key markets, principally the United States and Asia.
電話銷(xiāo)售和獨(dú)立金融顧問(wèn)的發(fā)展逐漸減少了直接到顧客家里的銷(xiāo)售。1997年，我們收購(gòu)了蘇格蘭友好保險(xiǎn)，加強(qiáng)了保誠(chéng)在獨(dú)立金融顧問(wèn)行業(yè)的地位。1998年推出蛋蛋銀行，保誠(chéng)使用了一種新的營(yíng)業(yè)渠道，目標(biāo)是互聯(lián)網(wǎng)的一代。1999年收購(gòu)M&G這個(gè)基金管理公司，加強(qiáng)了我們集團(tuán)的投資組合。最近幾年，保誠(chéng)在關(guān)鍵市場(chǎng)中擴(kuò)展，主要是在美國(guó)和亞洲。
Prudential Corporation Asia has operational businesses in Singapore, Malaysia, Thailand, Indonesia, India, China, Vietnam and the Philippines. .ew business ventures have been established in Japan and Korea in the last year. In the Unites States, Prudential's subsidiary, Jackson .ational Life is represented in all states and distributes products through independent agents as well as financial institutions and broker-dealers. The extent of the importance of international business can be seen by the fact that over 50% of the group's sales are international.
保誠(chéng)總公司亞洲部在新加坡、馬來(lái)西亞、泰國(guó)、印尼、中國(guó)、越南和菲律賓都有實(shí)際業(yè)務(wù)。去年，在日本和韓國(guó)也建立志了新業(yè)務(wù)。在美國(guó)，保誠(chéng)的子公司杰克遜國(guó)民人壽保險(xiǎn)公司在各個(gè)州都有分支，銷(xiāo)售產(chǎn)品的渠道不僅有獨(dú)立代理商，還有金融機(jī)構(gòu)和證券經(jīng)紀(jì)人。我們集團(tuán)50%的銷(xiāo)售額來(lái)自國(guó)際業(yè)務(wù)，其重要性可見(jiàn)一斑。
Prudential's history has been about change and innovation. Throughout its history Prudential has had to survive in difficult markets where other businesses folded. It recognized that it had to grasp the difficulties of communicating the value of its products to differing and diverse markets through periods of great political and social change. The development of new products and the emergence of new markets have established Prudential as a significant player in the world of international retail financial services.
保誠(chéng)的歷史是變革與創(chuàng)新的歷史。年復(fù)一年，保誠(chéng)在他人破產(chǎn)的困難市場(chǎng)中生存。公司認(rèn)識(shí)到必須把握難點(diǎn)，即使是在政治和社會(huì)變革時(shí)期，也必須能夠把自己產(chǎn)品的價(jià)值在各不相同、復(fù)雜多樣的市場(chǎng)內(nèi)說(shuō)明清楚。開(kāi)發(fā)新產(chǎn)品，以及新市場(chǎng)的出現(xiàn)，使保誠(chéng)在國(guó)際金融零售服務(wù)領(lǐng)域成為一位舉足輕重的成員。
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