| Company's name: | Foshan Rifeng Enterprise Co.,Ltd.Begin and end date: 2007-09-2008-09 | | Enterprise nature: | Private enterprisesIndustry: Real Estate / Construction | | Job Title: | Manager Assistant, Marketing Department | | Job description: | 1.Strategic planning, Market research and data analysis. Take the responsibility for market forecast analysis and submit market feasibility study report monthly.
2.Make annual Ad-budget, performed ad-scheme and controlled ad-rate to meet the budget, had good relationship with ad-intermediary.
3.Collect information within the trade, analyze product sale strategy and sale environmental tendency, suggest the sale scheme to responsible leader, and take the responsibility for organization and supervision of implementation.
4.Help Marketing Director to evaluate performance,including sale,customer & service and marketing department; responsible for leading marketing teammate growing up.
5.Take charge of internal training and new staffs’ training; appointed to “Senior Trainer” by HR department.
Achievements:
Product/concept initiatives and brand building.
Leadership, team building and training in marketing department. | | Reasons for leaving: | New Labor Law takes effect. | | | Company's name: | Foshan Rifeng Enterprise Co.,Ltd.Begin and end date: 2002-10-2008-09 | | Enterprise nature: | Private enterprisesIndustry: Real Estate / Construction | | Job Title: | Advertisement and Brand Administrator, Marketing Department | | Job description: | 1.Plan and organize the large scale campaign of sales promotion and new products coming into the market.
2.Establish the advertisement plan and scheme, and performance plan. Verify advertising contract, monitor advertising cost, and decide the alternatives of advertising propaganda material. Take charge of large advertisement negotiations.
3.Plan, organize company public film and news broadcast, help the agent of every place to develop advertising propaganda, maintain good relationships with ad press, according to the company stratagem and development.
4.Assisted Vice-President of Marketing to complete Chinese Famous Brand, China Well-known Mark applications with project running systems. Organize related department to prepare for the materials and coordinate with government bureaus. | | Reasons for leaving: | Promotion. | | | Company's name: | Foshan Rifeng Enterprise Co.,Ltd.Begin and end date: 1999-07-2002-10 | | Enterprise nature: | Private enterprisesIndustry: Real Estate / Construction | | Job Title: | Brand Executive, Enterprise Planning Department. | | Job description: | 1.Compile, produce, edit and publish the “Rifeng Communication” to keep in touch with dealers.
2.Establish the propagandistic product issuing system including product manuals and the company website.
3.Plan, organize and spread brand information and company news through newspapers, television, broadcast, and Internet.
4.Build up marketing information system, collect competitors’ information, arrange market research to help market director to establish promotion scheme.
5.Establish organization structure，department specification，and marketing handbook. Issue intramural publication.
Achievements:
Improve the management and organization structure, help the company to grow up rapidly and smoothly.
Establish and carry out enterprise CI plan, which took the lead in the industry.
Set up a good relationship with ad press to improve the brand development in future. | | Reasons for leaving: | |
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