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  • 留學網(wǎng) > 留學專業(yè) > 廣告 > 美國留學廣告專業(yè)揭秘

    美國留學廣告專業(yè)揭秘

    發(fā)布時間:2017-03-06編輯:lm

      跟媒體接軌的廣告行業(yè)作為一個競爭大、收益高的行業(yè),越來越受到學生的青睞,赴美國留學讀廣告專業(yè)的學生也逐漸增多。打算留學美國學廣告的同學需要提前對美國廣告專業(yè)的設(shè)置以及課程內(nèi)容做好詳細的了解,有助于申請并盡快進入角色:

      美國廣告學課程內(nèi)容:

      綜合基礎(chǔ)課程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的課程

      管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

      創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

      研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

      美國廣告學分支專業(yè):

      Management Track:The management track will prepare students for careers in account management, media, account planning, or advertising research.

      Creative Track:The creative track will prepare students for careers in art direction or copywriting.

      Thesis Track:The thesis track will prepare students for careers in marketing research or education.

      美國廣告學研究生職業(yè)前景:

      就業(yè)方向:廣告設(shè)計人員,企劃人員,美術(shù)指導,,廣告客戶經(jīng)理,廣告銷售策劃,資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

      就業(yè)市場:廣告代理公司,傳媒業(yè),或者組織機構(gòu)的市場策劃,研究機構(gòu)等。

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